27.03. - 27.06.2010

Environments and Counter Environments: Experimental Media in ‘Italy: The New Domestic Landscape’, MoMA 1972

As part of the exhibition, original documents and multimedia projections will be shown that were presented in 1972 in the Museum of Modern Art (MoMA) by the curator Emilio Ambasz. With its own means of systematization the exhibition paid homage to the dynamic and politically complex context of Italian design and architecture of the 1960s and early 1970s. For the first time since 1972 the current exhibition Environments and Counter Environments: Experimental Media in ‘Italy: The New Domestic Landscape’, MoMA 1972 brings together all the films that were produced for the original exhibition. Further exhibited objects show different positions concerning design concept development and the theoretical foundation of ‘environments’. In this way the exhibition newly brings media and ‘environments’ together – and thereby prompts a re-thinking of the borders between architecture and residential space, as well as their requirements and territories.

With: Archizoom, Gae Aulenti, Mario Bellini, Joe Colombo, Gruppo Strum, Gaetano Pesce, Ugo La Pietra, Alberto Rosselli, Ettore Sottsass Jr., Superstudio, Marco Zanuso / Sapper, 9999.

Upcoming exhibitions

19.09.2026 - 03.01.2027

Tony Fretton: Practice

Opening: 18/9/2026, 7 PM

The S AM Swiss Architecture Museum is proud to announce PRACTICE, a retrospective exhibition of selected projects of architect Tony Fretton (b. 1945, London). He established Tony Fretton Architects in London in 1984, which ran until 2024. His published texts on architecture are numerous, and he has taught extensively, including as Chair of Interiors Buildings and Cities at the Faculty of Architecture at TU Delft, and as guest professor at GSD Harvard, ETH Zurich and EPFL Lausanne. He lives and works in London.

Fretton’s buildings and projects are presented at S AM through texts, photographs and drawings. Together, they show Fretton’s practice as continuity of reflection on the existing environment, including the social, cultural and political dimensions of the city and what lies outside it.